Mission: In 2017, Mountain Air Marketing (MAM), a digital marketing agency, needed website writing for their newly launched business.
Solution: I listened to the founder of MAM about her career, new business, passions, etc. I then came up with creative copy that centered around the founder’s vision and goals for this digital marketing agency. I also write articles for their blog every month.
Mountain Air Marketing is one of the top digital marketing agencies in Colorado Springs, and has won several awards.
Mission: Manage Colorado Collective's (COCO) team of over 25 writers and photographers over the course of two years to create four beautifully crafted print publications with stunning photography and high quality writing that highlighted small businesses, makers, and creators that are putting Colorado on the map (www.colorado-collective.com).
Solution: For two years as managing editor, I communicated with COCO writers and photographers to get stories in on time for our print publication, coached writers and photographers to make sure our storytelling and writing were above par, and edited every single article for each print publication. To help with organization, I made production schedules and print deadlines to ensure smooth publication. I also developed relationships with writers and photographers across Colorado to produce content for our print and web presence.
I also wrote and took photos for multiple articles, traveling across Colorado to interview and document businesses in person for authentic, engaging storytelling. (Please see my writing page to see samples of my work.)
COCO created a new online presence while I was managing editor, and I coordinated moving our entire online presence over to Wordpress, looking over every single article (there were over 200 hundred) to make sure that everything looked good.
While working with COCO, we opened up a space in downtown Colorado Springs to highlight makers and creators, and we also created a a storytelling creative agency that is now being hired by local Colorado businesses for their storytelling needs.
Outcome: Four beautiful publications that were shared across the state, a new website, and a creative agency formation that helped launch Colorado Collective into a viable media outlet and then a creative agency that is getting hired to do work by a variety of local outlets in the Colorado area. www.colorado-collective.com.
Mission: Cole's Gourmet Popcorn & Treats (www.colespopcorn.com) needed a revamp of their website, including the writing and photos. They were also looking to have someone write monthly blogs for their website.
Process: As the primary content developer for Mountain Air Marketing, I rewrote all of the website copy for Cole's Gourmet Popcorn. I made sure to ask questions and make sure that every aspect of their business was communicated well in a fun, friendly manner. I intentionally captured the nostalgia and heart behind this business. I also took photos for their website that helped reflect a polished, professional look on their website.
Outcome: A great new website with clear writing and great photography (I did not take all the photos that are site; the ones below are an example of my work for them). I also write a monthly blog for them to help communicate with customers about everything going on with their store, and samples can be found here.
Mission: Kerry Favara is a professional model based in Colorado. She wanted some updated photos for her portfolio that captured a sophisticated, yet somewhat gritty/edgy side. She wanted images to be have a fine art quality.
Solution: We played around with several locations, including an urban setting and a setting with some mountains in the background. Using a strobe light, I was able to capture edgy, beautiful images that look straight out of a magazine for her portfolio.
Outcome: Edgy, beautiful photos for a model's portfolio.
Mission: Document a distillery called 3 Hundred Days of Shine (www.3hundreddays.com) in writing + photography for the print magazine Colorado Collective (www.colorado-collective.com) in a unique way inside an edition already covering many distilleries and beverage industry stories.
Process: I decided to angle the story on 3 Hundred Day of Shine's already warm and steady regulars by telling stories as to how they heard about 3 Hundred Days. Photos would document these customers and their interaction with the space and owner. I coordinated a day to come by and meet regulars, as well as take photos.
Outcome: I wrote a compelling 1,200 page story with beautiful photography that captured the soul of 3 Hundred Days of Shine with an angle differant than other distilleries.
Mission: Breckenridge, Colorado, is known as a ski town to many. Still, there is rich history in this mountain town, as well as some fantastic food and drink, that many don't know about. I pitched to a newsmagazine called Pueblo Pulp to cover Breckenridge as not just a ski town. They said yes, and they wanted me to write a whole travel section on Breckenridge, including three pieces overviewing Breckenridge, its mining town history, and things to do there. I was also asked to take high quality photos to accompany the story.
Process: I wrote three different pieces on Breckenridge, its history, and things to do there. I also traveled to Breckenridge, took photos, and interviewed historians and locals so that I could get a true look into the town of Breckenridge. Photogrpahy included a wide variety of subjects, from bars to restaurants to historical sites.
Outcome: A beautiful newspaper travel section that highlighted multiple aspect of Breckenridge, including stunning photography. The story and photos were featured in their print monthly newsmagazine, and one section of it is online here.
Mission: Capture Aerial Aura (www.aerialaura.com), an acrobatics group that performs across Colorado, in a stylistic and artistic manner. They were tired of photos from shows and wanted to try something outdoors, capturing the art behind what they do through unique angling, lighting, and editing.
Process: Using my creative eye, I took photos of three performers from Aerialist Aura and edited them in a way that was artistic, bold, and unique. I purposely edited many of these with an impressionistic, airy, dancer quality to them.
Outcome: Extremely beautiful, artistic photos of three performers that they are using form their social media, websites, and promotion.
Mission: Kate Potvin (www.katepotvin.com) needed photos to use for her business social media and professional headshots. She is a women's wellness and fertility coach, as well as a yoga teacher. While she had plenty of yoga photos, she wanted some more photos that helped represent the woman's coaching side of her business.
Process: I met with Kate and talked about what she really wanted out of photography. She told me that she wanted light, warm photos, and she had a very specific look in mind. After brainstorming and planning for locations, I executed that specific look using lighting and backgrounds that were tailored to her desires through a two-hour photoshoot. I then edited her photos accordingly.
Outcome: Kate is beautiful, and the images we captured at several different locations were just stunning. She is using these photos for a variety of business purposes.
Mission: Thomas & Bridgett Dinwoodie were getting married, and they were hoping to find a photographer who could capture their special day. They were hesitant to hire a photographer for their wedding day, knowing it was an expensive thing to do--but Bridgett was wondering if they might regret it if they didn't.
Process: I met with Thomas & Bridgett to hear their story and figure out exactly what they were looking for in a wedding photographer. We worked out a package deal that made both of us comfortable, and I helped them walk through the whole process of hiring a photographer from start to finish. During the wedding day, I was able to capture their special moments (even in the rain).
Solution: I produced hundreds of beautiful, edited photos and made a gallery that Bridgett & Thomas could look through and decide which photos they wanted to order. They were very pleased with the outcome, and Bridgett said she didn't regret hiring a photographer!
Mission: My editor at a newsmagazine called Pulp Newsmagazine wanted me to do a story on taking a weekend getaway to Santa Fe, New Mexico. So a few friends and I piled into a car and took the weekend to visit this beautiful place, documenting the entire trip with photos.
Process: I strategized beforehand and asked a ton of questions to locals about some of the coolest things to do. However, I also believed that the trip should be organic as possible, so I tried to take the trip as it came and truly go on an adventure with my friends--documenting the trip through photography and the whole time.
Outcome: The trip ended up being a huge success, and the article that was written (along with the photos) reflected a genuine weekend experience that was able to capture New Mexico and peak people's interest in the area. You can see the story and photos here.
Mission: I pitched the idea to a newspaper called Pulp Newsmagazine of documenting the rise of coworking spaces in Southern Colorado, coworking's history both nationally and in the state, and the changing environment of working.
Process: After conducting multiple in-person interviews with coworking space owners in both Denver and Colorado Springs, as well as taking pictures and documenting each space visually and doing extensive research on the topic, I wrote a story about the brith and growth of coworking spaces in Southern Colorado.
Outcome: A well researched and written narrative on coworking spaces in Southern Colorado, their purpose, their history, and their ongoing contribution to the growing number of remote and freelance employees. You can find the story and photos here.
Mission: Capture the wondrous world of Meow Wolf, an art collective and 3D immersive fantasy story land located in Santa Fe, New Mexico, that was funded by G.R.R. Martin. Write a story about Meow Wolf's inception and somehow convey the weird, strange, beautiful art installation they've created for an arts & pop culture magazine with writing AND photography.
Solution: I coordinated weeks in advance to make sure I could get interviews with staff members, artists, and others. I took a trip there to experience Meow Wolf's art installation House of Eternal Return in person, experience the installation, interviewed people, took photos, and wrote a compelling narrative about Meow Wolf's magical success story.
Outcome: You can read/see the full story + photos here.
Mission: Marion Clawson is starting a yoga business called Balance Your Strengths Yoga. She wanted to take some yoga business photos that captured an element of balance and poise that she can eventually use on social media and a website.
Process: I brainstormed location and visual ideas, and I found the perfect spot to shoot. I was able to help direct her to play among the unique landscapes and rocks in the Paint Mines in Calhan, Colorado. We drove over there and spent a few lovely hours playing in the rocks and taking some really unique photos.
Outcome: Some gorgeous imagery that captured the essence of Marion in a beautiful way. She was very pleased with the photos.
Mission: Dionne Roberts is an online food reporter for Rocky Mountain Food Report (www.rockymountainfoodreport.com) that had an editorial in the print edition of the magazine Colorado Collective (www.colorado-collective.com). She needed some iconic imagery to set her apart in the issue, which was extremely beverage industry focused (places, buildings, drinks, men (haha), etc.). I wanted to capture a image that would truly stick out in the magazine and be a show stopper in a magazine that was a heavily male-driven issue.
Process: I picked a location, props like a whisky glass, and arranged for a shoot. It was an extremely windy day, but I decided to incorporate that into the shoot, giving her a Wild West, windblown feel. I took some photos with the Rocky Mountains in the background (she works for Rocky Mountain Food Report). After editing, I managed to capture a few images I thought truly stuck out, and they were printed in the magazine.
Outcome: People loved these images, and it was a story that stood out because of the photos.
Mission: Write a feature story on the improv group Stick Horses in Pants (www.thestickhorses.com), explain improv, describe their specific flavor of comedy, and take photos to accompany the story.
Process: I contacted the group, set up a time to interview the cast before a show, and then watched a show to get the flavor and feel of their comedy. I also took pictures throughout the evening to showcase their visual slapstick humor.
Outcome: I was able to eloquently describe the talent and skill improv takes and the way this particular group of people work seamlessly together to create a show that is beloved to the local community. The story and photos are here.
Mission: Nakeesha McDowell is a successful woman with a career in HR who is starting her own coaching business. She needed high quality photos for a variety of purposes, including her social media.
Solution: I listened to Nakeesha about her career, new business, passions, etc. I then helped her envision what her photos might look like and came up with creative ways to help her achieve imagery that would capture her personality and the business she wanted to create.
Stunning photography captured in Manhattan.
Mission: Roasters and indie coffee shops are hugely popular in Colorado Springs--so much so that this relatively small city is sending baristas to national championships. So why is there such a thriving coffee culture in the Springs? This was the question I hoped to uncover through an article + photos for a local newsmagazine.
Process: After interviewing multiple roasters/coffee shops in the area--including some of the oldest ones all the way to the newest coffee shop on the block--I discovered the answers I was seeking.
Outcome: An interesting narrative on why coffee culture is succeeding in the Springs, along with beautiful photos to accompany the story. You can read the full story and see photos here.
Mission: Joule Fitness Studio (www.joulecolorado.com) was a new cycling, hot yoga, and TRX fitness studio that had opened in Colorado. They needed photography to use on their website and social media. They wanted headshots of instructors, group shots, and action shots of classes. They also wanted to portray the fun, friendly vibe of their studio.
Process: I interviewed the owners at the studio to make sure I understood exactly what they wanted, talk through a budget, and to experiment with lighting, etc. Then I scheduled a six-hour shoot day that incorporated headshots of all the instructors, group instructor shots, and classes. Joule Fitness asked some of their members to attend, and it became a great shoot full of amazing photographic moments.
Outcome: I got some incredible photography of their space and instructors that highlighted the studio's unique atmosphere and personality. After everything was done, I was able to accomplish everything that they wanted, and they were very happy with the outcome. The photos are on their website as well consistently shared on social media.
Mission: Capture the exquisite outdoor wedding of Logan and Perry in Crested Butte, Colorado.
Process: I traveled to Crested Butte, Colorado, to spend a weekend documenting Perry and Logan's wedding. I followed them closely throughout the process of getting ready, the ceremony, and the reception. I also helped brainstorm some creative locations to take photos of their wedding party and the newly married couple after the ceremony.
Outcome: This was an amazing wedding to take photos for, and the visuals are beautiful and speak to the love this couple has for each other. It was great to get the bike shots, which they were game for; it made for a really fun touch.
Mission: Interview and document a WWII female veteran who was turning 99 during her birthday celebration, as well as take some photos.
Process: I carefully listened to Sherm tell her story about being one of the first females in the army during WWII, then spun it into a fascinating narrative about her life.
Outcome: People contacted the newspaper to tell me that they enjoyed the story so much, and it was a fitting tribute to Sherm. Story can be found here.