Mission: Joule Fitness Studio (www.joulecolorado.com) was a new cycling, hot yoga, and TRX fitness studio that had opened in Colorado. They needed photography to use on their website and social media. They wanted headshots of instructors, group shots, and action shots of classes. They also wanted to portray the fun, friendly vibe of their studio.
Process: I interviewed the owners at the studio to make sure I understood exactly what they wanted, talk through a budget, and to experiment with lighting, etc. Then I scheduled a six-hour shoot day that incorporated headshots of all the instructors, group instructor shots, and classes. Joule Fitness asked some of their members to attend, and it became a great shoot full of amazing photographic moments.
Outcome: I got some incredible photography of their space and instructors that highlighted the studio's unique atmosphere and personality. After everything was done, I was able to accomplish everything that they wanted, and they were very happy with the outcome. The photos are on their website as well consistently shared on social media.